SEM and PPC
SEM - Search Engine Marketing
Working in conjunction with Search Engine Optimisation (SEO), Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase.
No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
PPC - Pay Per Click
PPC is a form of advertising across many platforms; including, but not limited to: Google AdWords, Facebook and LinkedIn.
How does PPC work?
Pay Per Click does exactly what it says on the tin: when advertising online, every time a user clicks on your ad, you pay.
How much you pay per click depends on a range of factoring criteria; including, but not limited to: competition, ad copy and landing page experience.
We will work with you to document a strategy, pinpointing yours goals and requirements.
We will then determine the best platform to begin and manage your campaign.
If you’re not careful, your PPC budget can be swallowed up very quickly.