Geographic & Demographic Targeting

Demographic Targeting

 

Employing this service will display your ads to the group most likely to be interested in your business.

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Demographic targeting allows you to segment according to the data that you collect about your contacts.​ Does your customer base lean toward an age range, gender or income? 

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If your customers are mainly 35+ females due to the product profile or cost, then including the 18-24 year old sector, inc males, is not the best use of your advertising budget and therefore this group can be excluded.

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Demographic Targeting is highly effective when identifying a targeting type.

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Geographic Targeting

 

For many websites, geography is a key variable and targeting internet users in a specific geographical location is essential for attracting potential customers.

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You can target according to where your contacts are based or where they work. This can help if you have an offer that is specific to contacts who live in a particular area or who are local to a particular store.

 

Significantly reduce ad competition and benefit from click rates of up to 30% and be in front of an audience who require or prefer a service local to them.