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Business Reasons For Video

Statistics on why you should consider video marketing.

  • According to Forrester, adding video to an email leads to a massive 200-300% increase in click-through rate.

  • YouTube reports mobile video consumption rises 100% every year.

  • 90% of users say that seeing a video about a product is helpful in the decision process.

  • 65% of executives visit the marketer's website, and 39% call a vendor after viewing a video according to Forbes.

  • Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.

  • According to NIELSEN Wire, 36% of online consumers trust video ads.

  • 92% of mobile video consumers share videos with others, according to Invodo.

  • After watching a video, 64% of users are more likely to buy a product online, according to ComScore.

  • 72 Hours of video are uploaded to YouTube every minute, according to YouTube.

  • According to Forbes, 59% of executives would rather watch a video than read text.

  • Enjoyment of video ads increases purchase intent by 97% and brand association by 139% according to Unruly.

  • According to VINDICO, 80% of online video ads are abandoned within the first half of the ad.

  • 50% of executives look for more information after seeing a product/service in a video, according to Forbes.

  • 45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes, according to Visible Measures.

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