Venice Insights

Most businesses are experimenting with AI but few are seeing real commercial returns. This guide cuts through the noise — focusing on what's actually working for ecommerce stores in 2026 and where the most realistic starting points are for businesses that want to move from experimentation to impact.

AI can generate a website in minutes. But generating a website and building one that works for your business are two very different things. This article answers what AI does well, where it falls short and why the best results come from using it as a collaborative tool rather than a replacement for expertise.

Impressions holding but clicks falling? You're not alone. AI is now answering nearly half of all Google searches directly — without the user ever clicking through to a website. This guide explains what's happening, how to tell if your site has been affected and what to do about it.