1. Who are / What is Shopify?
Founded in Canada in 2004. Fast forward to 2021, and the company currently powers around 1.6 million online stores (source: Builtwith) and has over 7,000 staff. According to Shopify, businesses using the platform have generated over $200bn in sales.
Shopify is a complete ecommerce platform that allows businesses to sell online with outstanding order and customer management and features that keep your customers coming back.
Shopify merchants have access to numerous trusted apps via the Shopify app store delivering added functional solutions.
With Shopify, the key things you need to build and market an online store are provided ‘out of the box'. Leaving you to concentrate your efforts on expanding your reach, promoting your brand and generating sales.
2. Who uses Shopify?
Companies that don't have the time, money or interest in making sure their site is performing efficiently on a day to day basis.
Owner managed start-ups to enterprise level global brands.
If you choose Shopify you'll be in great company with leading brands such as Gymshark, Nestle, Pepsi, Unilever, Budweiser, The Economist, Tesla Motors, and Red Bull ... with this roster of clients you wont be disappointed.
3. Shopify Flexibility
Shopify keep it simple - upgrade, downgrade or cancel your Shopify plan at anytime, if you pay per month.
You can try Shopify free for the first 14 days!
Shopify does charge a small transaction fee when using their payment gateway - between 1.5% and 2.2% + 20p. If you choose to use a third party payment gateway you will be charged between 0.5% and 2.0% depending on your plan.
4. Shopify Plans
Let's delve into the Shopify plans and highlight the difference is between 'Basic Shopify', 'Shopify', 'Advanced Shopify' and 'Shopify Plus'
- 'Basic' Shopify Plan $29 p/month
'Basic' Shopify plan permits an unlimited number of products. Advanced features like reports or abandoned cart recovery emails and third party shipping calculations aren’t included. Shopify offer telephone support if needed.
- 'Shopify' Plan $79 p/month
The 'Shopify' plan does include a range of additional features missing in Basic. Credit card payments on this plan are lower, professional reports provide useful store data aiding informed decision making.
- 'Advanced Shopify' $299 p/month
The most expensive of the core plans at $299. It has the lowest credit card payment rate, shipping can be managed by a third party. Ability to customise your own reports.
- 'Shopify Plus' $2000 p/month
Shopify Plus is for brands requiring a high performance ecommerce platform. A major cost increase but a brief list of what you have available:
- dedicated Merchant Success Manager
- priority 24 hour support
- as developers we have greater access to customise the Shopify system
- storefront cloning to deliver unique stores based on location
- 'Shopify Flow' that automates and triggers reactions
- Wholesale channel
5. Rounding Up
Shopify provides merchants with a reliable, secure and scalable platform. Reporting, analytics and automation is second to none with the platform - things you didn't realise you needed until you don't have them!
Shopify has all the features you’ll need to build your business whether a start-up or a global brand and we, as a Certified Shopify partner web agency, are here throughout the development journey to the launch of your Shopify or Shopify Plus e-commerce store.
You're In Control
Shopify is a favourite due to its intuitive dashboard displaying all the information a merchant needs. Sales reports, customer management, orders, products etc without typing a line of code. It's so user friendly that anybody can use it. Shopify includes a very powerful content management system, permitting quick image and text changes so you're free to make content changes.
Marketing & Search Engine Optimisation
Shopify's is designed with SEO in mind and offers advanced you the ability to update meta tags, titles and alt tags. In addition to this, Shopify automatically creates a sitemap that you can submit to Google.
Shopify will meet the needs of a start-up business to a global brand transacting thousands of orders every hour. Shopify permits web agencies to design and build themes with custom functions, features and user experience. With Shopify your e-commerce store will not restrict your growth or needs.
Large App Store With Endless Features
Shopify have their own app store offering apps from trusted technology partners each with features designed to enhance your store e.g. upselling, cross-selling, inventory management and more. New apps are being added regularly increasing the usability of your store.
Sell via many places safe in the knowledge that all are linked to one inventory, order and customer management admin - your dashboard. Quickly sell on Facebook, Google, Instagram and many others. This is a critical e-commerce platform feature as it allows access to channels where customers inhabit.
Secure & Reliable
Shopify hosts all merchant's stores on it's own dedicated servers. One major headache you can strike of the list. Shopify meets with PCI-DSS Level 1 compliance.